{"id":2312,"date":"2022-09-14T15:04:20","date_gmt":"2022-09-14T15:04:20","guid":{"rendered":"https:\/\/worx.pt\/departments\/marketing-advisory\/"},"modified":"2023-05-22T16:01:26","modified_gmt":"2023-05-22T16:01:26","slug":"marketing-advisory","status":"publish","type":"page","link":"https:\/\/worx.pt\/en\/departments\/marketing-advisory\/","title":{"rendered":"Marketing Advisory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2312\" class=\"elementor elementor-2312 elementor-1070\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/marketingadvisory-branding-realestate-scaled.jpg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-04dd04f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04dd04f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27ccc6f\" data-id=\"27ccc6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92547bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92547bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-22e860c\" data-id=\"22e860c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-608262f elementor-widget elementor-widget-heading\" data-id=\"608262f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Advisory<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-7292073 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7292073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brand is a way of<br \/>\nof being in life.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000BA\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2b4760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2b4760\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27b4a43\" data-id=\"27b4a43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-e6b0eae elementor-widget elementor-widget-text-editor\" data-id=\"e6b0eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Worx&#8217;s One Stop Advisor positioning implies the adoption of a strong marketing and communication strategy for all assets advised by our company, thus making Marketing Advisory activity elementary in the real estate market.<\/p>\n<p>We act in all business areas of the real estate sector through global marketing and brand evaluation, adding relevance and contributing to commercial conquests.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e5a01c\" data-id=\"1e5a01c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-ecc1247 elementor-widget elementor-widget-text-editor\" data-id=\"ecc1247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What distinguishes us, besides our long experience in marketing and branding strategies, is the analytical capacity to combine 4 fundamental axes for the creation of opportunities in buying and selling: Relevance, Differentiation, Credibility and Touch Points (key contact points or exposure) of the brand\/real estate asset.<\/p>\n<p>We accompany our clients &#8211; owners, tenants, funds or individuals &#8211; in all phases in which marketing is necessary for business in the real estate sector.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf7c6ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf7c6ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c61fe4\" data-id=\"2c61fe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cef3b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8cef3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><strong style=\"color:#ff0000;font-weight:700\">A brand is a relationship<\/strong> that is created and guarantees future gains by growing customer preference and loyalty.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d647b24 elementor-widget elementor-widget-image\" data-id=\"d647b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"946\" height=\"548\" src=\"https:\/\/worx.pt\/wp-content\/uploads\/marketing-opportunity-consulting-worx.png\" class=\"attachment-full size-full wp-image-6185\" alt=\"marketing advisory\" srcset=\"https:\/\/worx.pt\/wp-content\/uploads\/marketing-opportunity-consulting-worx.png 946w, https:\/\/worx.pt\/wp-content\/uploads\/marketing-opportunity-consulting-worx-300x174.png 300w, https:\/\/worx.pt\/wp-content\/uploads\/marketing-opportunity-consulting-worx-768x445.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-image-url=\"https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/Tira_central_marketing.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3a696b4 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3a696b4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c4876\" data-id=\"34c4876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b561aa elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b561aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does the cycle of <br \/><strong style=\"color:#ff0000;font-weight:700\">BRAND TOUCH POINTS<\/strong><br \/>work in the commercial property market?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f67f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f67f06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-92cea32\" data-id=\"92cea32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-advanced-background-color=\"#FF0000\" class=\"elementor-element elementor-element-5a66df4 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5a66df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8901bc8 elementor-widget elementor-widget-heading\" data-id=\"8901bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DETAILED BRIEFING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfcbcd elementor-widget elementor-widget-text-editor\" data-id=\"bbfcbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After defining the strategy with the commercial team and having defined the tenant target, we define a detailed briefing that meets all the requirements of a Branding and Communication plan for the real estate asset or building.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ccb1c3\" data-id=\"2ccb1c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-advanced-background-color=\"#FF0000\" class=\"elementor-element elementor-element-e270d8d elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e270d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71afdb2 elementor-widget elementor-widget-heading\" data-id=\"71afdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PITCH SHORTLIST<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f33ea elementor-widget elementor-widget-text-editor\" data-id=\"c0f33ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After launching a tender to the market, our marketing team draws up a shortlist that can serve your objectives and simultaneously allow you more than one choice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7781858\" data-id=\"7781858\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-advanced-background-color=\"#FF0000\" class=\"elementor-element elementor-element-58ffffd elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"58ffffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc670b2 elementor-widget elementor-widget-heading\" data-id=\"bc670b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9374b8e elementor-widget elementor-widget-text-editor\" data-id=\"9374b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This third phase deals with all the follow-up and support to ensure the implementation of the communication plan.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae42a18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae42a18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div data-dce-background-image-url=\"https:\/\/worx.pt\/wp-content\/uploads\/marketing-branding-communication-worx.png\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba4c739\" data-id=\"ba4c739\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4551d0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"f4551d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09c823d\" data-id=\"09c823d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba71e6c elementor-widget elementor-widget-heading\" data-id=\"ba71e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LOGO &amp; BRANDING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547a026 elementor-widget elementor-widget-text-editor\" data-id=\"547a026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important that the logo and all the branding of the real estate asset transmit the values and the mission that the building\/brand will perform over time.<\/p>\n<p>At this stage, the Mood Board, the colour code and the logo proposal are defined with our monitoring and advice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ad61e elementor-widget elementor-widget-heading\" data-id=\"52ad61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MEDIA &amp; DIGITAL MARKETING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66e459 elementor-widget elementor-widget-text-editor\" data-id=\"f66e459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is crucial that all projects gain space and prominence in the real estate market through the media, consequently, it is important to interact continuously and actively with them.<\/p>\n<p>Worx ensures the production, launch and management of press releases, opinion articles, commercial teaser videos, landing pages and Google Ads campaigns, among other activities related to the good performance of digital communication for real estate assets.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3394b elementor-widget elementor-widget-heading\" data-id=\"ad3394b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">OFFLINE COMMUNICATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006356e elementor-widget elementor-widget-text-editor\" data-id=\"006356e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offline marketing and communication involve all disclosure actions that take place outside the digital universe, which can be outdoor campaigns, commercial cold calls, press, radio or television ads.<\/p>\n<p>The implementation of these traditional means of communication, to reinforce the marketing of real estate assets, is analysed on a case-by-case basis and according to their relevance to the proposed objectives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cfd24f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cfd24f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88ba02f\" data-id=\"88ba02f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce0fb07 elementor-widget elementor-widget-image\" data-id=\"ce0fb07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"173\" height=\"173\" data-src=\"https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/Contacto_Adriana.png\" class=\"attachment-large size-large wp-image-2105 lazyload\" alt=\"Adriana Coutinho\" data-srcset=\"https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/Contacto_Adriana.png 173w, https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/Contacto_Adriana-150x150.png 150w\" data-sizes=\"(max-width: 173px) 100vw, 173px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 173px; --smush-placeholder-aspect-ratio: 173\/173;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b77da7 elementor-widget elementor-widget-heading\" data-id=\"7b77da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Adriana Coutinho<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eed477 elementor-widget elementor-widget-heading\" data-id=\"0eed477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of Marketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2483f elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8e2483f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+351912221770\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-volume\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:adriana.coutinho@worx.pt\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-image-url=\"https:\/\/worx.pt\/wp-content\/uploads\/2022\/09\/IMG_newsletter.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-835e482 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"835e482\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07c851f\" data-id=\"07c851f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-c86bc89 elementor-widget elementor-widget-heading\" data-id=\"c86bc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><strong>Subscribe to our newsletter<\/strong><br \/>and get our latest reports first hand!\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec38ac4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-egoi-simple-form\" data-id=\"ec38ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"egoi-simple-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form id=\"elementor-egoi-form\" method=\"post\" action=\"\/\">\n\t\t<div class=\"egoi_elementor_form_wrapper_custom egoi_elementor_form_row\" >\n\t\t<input type=\"hidden\" id=\"egoi_tag\" name=\"egoi_tag\" value=\"0\">\n\t\t<input type=\"hidden\" id=\"elementorEgoiForm\" name=\"elementorEgoiForm\" value=\"ec38ac4\">\n\t\t<input type=\"hidden\" id=\"egoi_list\" name=\"egoi_list\" value=\"10\">\n\t\t<input type=\"hidden\" id=\"egoi_double_optin\" 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       });\n                });\n\n        <\/script>\n\n\t\t<style>selector label{\n    display:none;\n}\nselector p{\n    margin:0 3px;\n}\nselector input{\n    border-radius:0;\n    border:0;\n    font-size:13px;\n    padding:0.56rem 1rem;\n}\nselector button{\n    padding:0.5rem 25px;\n    font-size:13px;\n}\nselector .egoi_simple_form_tof_wrapper{\n    text-align: center;\n    display:block;\n    margin-top:10px;\n    color:#fff;\n}<\/style>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A brand is a way of of being in life. Worx&#8217;s One Stop Advisor positioning implies the adoption of a strong marketing and communication strategy for all assets advised by our company, thus making Marketing Advisory activity elementary in the real estate market. We act in all business areas of the real estate sector through [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2101,"parent":2296,"menu_order":46,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2312","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/pages\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":0,"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/pages\/2312\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/pages\/2296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/worx.pt\/en\/wp-json\/wp\/v2\/media?parent=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}