WORX Real Estate Consultants announces the integration of Luís Serra as the new Head of Marketing and Culture, a strategic move aimed at strengthening the brand’s presence in the sector and deepening the link between communication, organizational culture and innovation. This new hire reinforces WORX’s commitment to attracting professionals with the vision and skills to help differentiate the brand and prepare the company for the emerging challenges of the real estate sector.Luís Serra takes over as Head of Marketing and Culture at WORX Real Estate Consultants
Luís Serra joins the Marketing Department as Head of Marketing and Culture. He has a solid career of more than 15 years in the Marketing and Advertising areas, specializing in strategy and holding various leadership positions. His directional vision, combined with his ability to lead teams and drive results, make him a valuable addition to the WORX team. At the same time, he is Co-Founder of Ra-Ro, a startup dedicated to preserving endangered regional products, reinforcing his commitment to cultural and social causes. Outside of work, he likes to explore the underwater world through scuba diving, trains his patience and creativity with the art of bonsai cultivation and brings detailed constructions to life with Legos. These passions reveal his curious, methodical and creative side.
Regarding this new professional challenge, Luís Serra comments: “What excited me most about this new stage was the openness to receive someone with a vision that is out of the ordinary in the industry. This willingness to do things differently goes a long way to creating an impact. I believe in a constructive, close and tactical approach, which starts with listening and understanding the real needs of those inside and outside. I want to contribute work that is purposeful, relevant, effective and done with authenticity”
Pedro Rutkowski, CEO of WORX, says: “The arrival of Luís Serra represents an important step in the evolution of our internal marketing and culture strategy. Luís brings with him a combination of vision, creative sensitivity and in-depth knowledge of marketing and communication, which will certainly help to elevate and distinguish the WORX brand, strengthening it and giving it greater capacity to adapt to and overcome the challenges that the future will bring. In addition, Luís’ involvement in projects with a cultural and social impact is totally in line with WORX’s values. We are very excited to have someone with Luís’ profile join our team.”
With the arrival of Luís Serra, WORX is reinforcing its ability to lead through an increasingly integrated approach between marketing and corporate culture. This step consolidates the company’s position as a benchmark in the sector, not only for its commercial performance, but also for its identity and ability to adapt.
June 12th, 2025